Linda attributes Rula's culture to a key reason the company attracts and retains exceptional talent. Hiring goes beyond skills and experience, with a strong emphasis on finding people who embody Rula's core values, while programs like the employee-led Culture Committee help strengthen engagement and reinforce the culture as the company grows. Rula's values—Take Big Swings, Keep It Real, Handle With Care, and Make It Happen—were shaped by employees and are woven into everyday decisions, recognition, and collaboration. Rather than existing as words on a wall, these values guide how Rula supports patients, partners, and one another every day.
Linda Lee
Chief People Officer
Our core values guide all the critical relationships and activities in the company — how we treat our patients, providers and each other; how we use our resources; and the priorities we set when making tough decisions.

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