Teams at Rua Seguridad Corporation

Lead nationwide sales and marketing efforts to meet revenue and gross profit targets. Manage accounts receivable, provincial warehouses, and Sales Specialists. Develop channel/category revenue plans, digital and inbound marketing strategies, website and online sales, and mentor the sales and marketing team. Conduct nationwide site visits and support growth of customer base and product integration.

Sell thermoplastic road marking paints, bitumen products, and road safety solutions to institutional B2B accounts. Generate leads, manage pipelines and key accounts, negotiate terms, upsell/cross-sell, ensure customer satisfaction, meet sales targets, and use data to identify growth opportunities.

Lead product development and commercial launch efforts for road construction products. Own P&L, set sales strategy, manage pricing/contracts, forecast revenue, coordinate production and quality with commercial commitments, build relationships with contractors and public agencies, and pursue new markets and partnerships.