Teams at RSA Conference

Lead marketing technology strategy and operations, manage MarTech stack (HubSpot, CMS, analytics), oversee website and email operations, optimize SEO and performance, enable cross-functional adoption of tools, and drive data-driven testing and analytics to improve channel outcomes.

Lead RSAC's executive programs portfolio, transforming event-based CISO and fraud communities into a year-round, monetizable membership business. Oversee programming, partnerships, sponsorship strategy, product requirements for confidential engagement, and team management while balancing exclusivity, trust, and commercial sustainability.

Partner with Marketing, Conference, and Membership teams to build reporting frameworks, measure campaign ROI and attribution, analyze funnels and cohort/LTV metrics, develop dashboards in Tableau, run SQL analyses on Snowflake, support experimentation, and deliver executive insights to drive acquisition, engagement, retention, and revenue growth.