Teams at Rothy's

The Footwear Developer supports the creation of high-quality footwear by collaborating with various teams, ensuring cost targets and timelines are met, evaluating materials, and resolving product development issues.

Lead the development and application of consumer insights and testing strategies in footwear. Analyze data to drive product recommendations for fit, comfort, and commercialization.

Lead Rothy's influencer program strategy across TikTok, Instagram, Substack, and YouTube. Grow and manage creator roster, brief and source social-first content, manage agencies and budgets, secure usage rights, track performance to inform strategy, and partner cross-functionally to feed organic and paid pipelines while staying ahead of cultural and platform trends.