Teams at Rose Senior Living

Leads marketing and sales strategy for a senior living community, driving occupancy, sales performance, lead generation, and conversion. Manages prospect relationships from inquiry through move-in, oversees CRM pipelines, develops marketing campaigns, builds referral partnerships, hosts outreach events, and mentors sales staff. Collaborates with community and regional leadership on pricing, promotions, competitive positioning, and performance goals.

The Human Resources Director leads community HR activities, including recruitment, onboarding, employee relations, training and development, engagement, compliance, compensation analysis, job descriptions, and personnel policies. The role partners with managers and employees to promote performance, growth, confidentiality, and a positive workplace culture. The position requires a minimum of three to five years of human resources experience and includes occasional weekend work.

Develops brand awareness, qualified leads, and occupancy through digital campaigns, content, events, public relations, and community outreach. Coordinates marketing materials with an advertising agency, maintains website and social media presence, supports sales lead nurturing, tracks campaign and occupancy metrics, and builds relationships with referral sources, local organizations, and media. Serves as a brand ambassador for the senior living community.