Teams at Roots Corporation

Own partner onboarding and launch success: validate launch assets, manage timelines, train ambassadors, run activation sessions, monitor cohort performance, and drive enrollment, engagement, retention, and partner relationships through cross-functional coordination.

Lead Roots' mobile growth strategy for iOS and Android: own acquisition, ASO, lifecycle engagement, attribution, experimentation, and reporting. Build tools, processes, and testing rhythms; partner with product, engineering, paid media, and creative to improve activation, retention, and long-term user value.