Teams at Roo

Own veterinary professional acquisition and activation across paid media, SEO/AEO, referrals, campaigns, conversion optimization, and top-of-funnel tools. Manage acquisition budgets, channel performance, CPA, LTV, cohort activation, and payback models. Partner with Product, Onboarding, Business Development, Lifecycle Marketing, and Events teams to improve sign-ups and first-shift requests. Lead experimentation, referral programs, funnel optimization, and leadership reporting while using SQL and AI to build analytical and marketing solutions.

Coordinates veterinary professionals through the relief-to-hire process, from initial interest through offers. Manages candidate communications, materials, placement pipelines, hospital relationships, CRM records, reporting, milestones, billing coordination, and administrative follow-up. The role collaborates cross-functionally with account managers, enterprise clients, finance, hospitals, and the Relief-to-Hire team while identifying workflow improvements and supporting process rollouts.

Lead Roo’s Canadian market, owning revenue, hospital and veterinary professional acquisition, marketplace balance, market launches, and cross-functional execution. The role begins as a hands-on sales position and evolves into hiring and leading Canada’s team. Responsibilities include launching Vancouver and Calgary, adapting products for Canada, forecasting revenue, coordinating company-wide teams, and hiring the first account manager.