Teams at Roku

Lead architecture, design, and implementation of scalable streaming TV frontends across connected TV platforms. Drive frontend strategy, collaborate with product and UX, champion AI-assisted engineering, and improve reliability, performance, and user experience for large-scale consumer applications.

Lead channel-focused marketing strategy to drive device sell-through across retail, e-tail, and DTC. Own planning and execution for retail moments, in-store merchandising, e-tail optimization (A/B testing), promotional budgeting, Roku.com sales, and cross-functional alignment. Present results to senior leaders and continuously run test-and-learn programs to improve conversion and ROI.

Lead marketing strategy to drive device sell-through across retail, e-tail, and direct channels. Partner with Retail Sales to plan in-store merchandising, e-tail optimization, A/B tests, and DTC promotion strategies. Own seasonal retail moments, budget allocation, ROI tracking, and cross-functional execution. Present results to senior leadership and continuously test creative, offers, and channel mix to improve conversion and revenue.