Rogo Benefits Overview

Create and edit thought leadership, research reports, blogs, product stories, executive content, and social media for finance and AI audiences. Partner with analysts, executives, and subject-matter experts to turn complex ideas into compelling stories, manage content from concept through publication, maintain high editorial standards, and measure audience and commercial impact.

Manage and optimize paid media campaigns across Meta, Google, YouTube, and LinkedIn to drive qualified pipeline and revenue. Own campaign execution, audience targeting, bidding, testing, budget allocation, conversion tracking, and performance analysis. Evaluate downstream lead quality and commercial outcomes using platform, website, and Salesforce data. Coordinate agencies, publisher buys, sponsored content, and content syndication while partnering with marketing, ABM, lifecycle, content, and design teams.

Build and lead Rogo’s customer marketing function, including customer advocacy, references, case studies, testimonials, advisory boards, and executive programs. Partner with Sales, Customer Success, Product, Communications, and leadership to drive adoption, retention, expansion, and pipeline. Navigate confidentiality, compliance, and executive approvals while translating complex AI workflows and customer outcomes into compelling proof and measurable marketing programs.