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AdTech • Marketing Tech • Software
Own strategic relationships with a portfolio of family law firms, advising owners and managing partners on growth, marketing performance, pricing, intake, operations, capacity, and hiring. Lead alignment calls and business reviews, maintain strategic roadmaps, monitor acquisition and conversion metrics, identify expansion and churn risks, approve client deliverables, and coordinate project managers and channel specialists.
AdTech • Marketing Tech • Software
Owns paid social and programmatic media across multiple client accounts, including campaign execution, budget pacing, audience strategy, creative direction, conversion tracking, lead-quality optimization, reporting, testing, and AI workflow development. The role establishes standardized channel processes, directs specialists, partners with account and creative teams, and recommends channel and budget strategies. Primary platforms include Meta, LinkedIn, TikTok, Snapchat, Reddit, X, YouTube, and programmatic display and CTV DSPs.
AdTech • Marketing Tech • Software
Execute and optimize paid search, social, and programmatic advertising campaigns for family law firm clients. Manage campaign setup, budgets, targeting, tracking, reporting, bid adjustments, audience segmentation, and creative testing across multiple platforms. Monitor performance against ROI, ROAS, CPL, pacing, and data accuracy goals; troubleshoot conversion tracking; collaborate with marketing and project teams; document learnings; and contribute to automation and process improvements.



