Teams at Risepoint

Lead Risepoint’s partner content strategy function and a team of approximately 10 across Partner Content and Brand. Establish operating models, workflows, governance, editorial priorities, and cross-channel alignment across an 80-plus university portfolio. Integrate SEO, AEO, GEO, and AI search practices; oversee AI-enabled content production; partner with Analytics on performance measurement; and optimize content for search visibility, AI citations, brand quality, and enrollment funnel impact.

Serves as a bridge between business stakeholders and technical teams to improve Salesforce-based Student Success Center technology. Gathers and translates requirements into solutions and Agile user stories, analyzes processes and data quality, documents current and future workflows, supports testing and issue resolution, and identifies enhancements to reporting, automation, user experience, and operational efficiency. Collaborates with Product Owners, developers, QA teams, and cross-functional stakeholders to deliver impactful system improvements.

Lead cross-functional marketing and operations strategy projects: generate hypotheses via analytics and benchmarking, plan and execute initiatives, align stakeholders, present executive-ready recommendations, and scale best practices to drive revenue and operational efficiency.