Teams at Right Formula LTD

Senior client partner leading sports marketing accounts, especially Formula 1. Owns client relationships, strategy, commercial performance, team leadership, and growth. Drives integrated sponsorship and activation programs anchored in KPIs, ensures profitability and on-time delivery, mentors staff, and supports new business and agency thought leadership while travelling internationally.

Lead the creation and operation of RF Travel, managing domestic and international bookings, supplier negotiations, travel systems implementation, GDPR-compliant workflows, cost reporting, visa support, and stakeholder relationships. Drive operational setup, supplier performance, and strategic roadmap for scaling and potential external offerings.

Lead and elevate the agency’s strategic product, directing junior strategists and partnering with Creative, Growth, and Client Services. Deliver Growth, Portfolio, and Project strategy across partnership architecture, narrative development, activation planning, and measurement. Translate insight into frameworks, campaigns, and measurement systems; lead discovery and research; advise senior clients; and mentor team members to ensure creative, insight-led, and commercially effective strategic outputs.