Teams at Rifle Paper Co.

Directs Rifle Paper Co.'s direct-to-consumer ecommerce strategy, performance, merchandising, promotions, product data, and website optimization. Leads conversion rate optimization, analytics, product launches, customer experience improvements, and cross-functional collaboration with Marketing, Creative, Product, Operations, and Finance. Manages and develops a five-person team while driving online revenue, profitability, product discoverability, and operational execution across the DTC website, Amazon, and other platforms.

Owns public relations and influencer marketing programs, including media outreach, editorial pitching, creator partnerships, gifting, affiliate programs, campaign management, and performance reporting. The role builds media and creator relationships, develops brand storytelling opportunities, manages budgets and partnerships, supports launches and events, and connects earned media and influencer activity to awareness, engagement, and revenue outcomes.

Leads and supports hybrid cloud and on-premises infrastructure across AWS, Azure, Windows, networking, security, endpoints, and enterprise systems. Designs infrastructure, manages technical projects, troubleshoots complex issues, improves automation and monitoring, documents procedures, supports business-system integrations and EDI, and mentors support staff. Partners with leadership, stakeholders, vendors, and managed service providers to improve reliability, scalability, security, and operational efficiency.