Teams at Rethink

The PR Manager develops and executes public relations programs for consumer brands, including media relations, influencer engagement, messaging, press materials, thought leadership, amplification plans, and KPI reporting. They manage client relationships, budgets, projects, and risk assessments while mentoring teams and collaborating across agency departments. The role requires strong knowledge of the Canadian media landscape, creative judgment, presentation skills, and the ability to build earned media coverage and brand narratives.

Manage client accounts and creative campaign execution at an independent advertising agency. Coordinate teams, processes, deadlines, budgets, and holistic marketing plans while ensuring high-quality delivery and positive client experiences. The role requires strong organization, communication, presentation, relationship-building, prioritization, and proactive problem-solving skills across multiple projects.

Manages daily social media publishing, community engagement, listening, and brand-appropriate responses across English-language accounts. Identifies trends, viral comments, user-generated content, and potential risks, escalating issues according to established protocols. Collaborates with account directors and social media strategists to inform content calendars, while maintaining response libraries, FAQ records, and publishing schedules.