Teams at Renfro Brands

Own and scale email and SMS lifecycle marketing across DTC, wholesale, and B2B channels. Build Klaviyo flows, campaigns, segmentation, testing programs, deliverability practices, and retention dashboards. Analyze customer behavior, creative performance, attribution, and conversion metrics to increase lifetime value, repeat purchases, and engagement. Collaborate with marketing, creative, merchandising, inventory, and e-commerce teams to align campaigns with product launches, replenishment, promotions, and seasonal initiatives.

Own Soffe’s organic social presence, community engagement, creator and influencer relationships, ambassador programs, affiliate commerce, and social-first content planning. Manage content calendars, creator partnerships, product seeding, affiliate performance, and cross-functional campaign execution. Monitor audience sentiment and performance metrics, translating insights into recommendations that improve engagement, community growth, content effectiveness, conversion, and revenue.

Manage Renfro’s Amazon brand presence, including store listings, product pages, A+ content, PPC campaigns, promotions, retailer relationships, fulfillment-center shipments, and performance reporting. Develop and optimize Amazon marketing strategies, analyze sales and advertising metrics, allocate spend, maintain product catalogs, coordinate with internal teams, and support launches and seasonal events such as Prime Day.