Teams at Reitmans Canada

Design seasonal fashion assortments for RW&CO., translating trends, culture, customer insights, and brand direction into commercially compelling collections. Develop sketches, garment concepts, design packages, silhouettes, color stories, fabrics, and details. Participate in fittings and collection reviews, refine construction and fit, collaborate with Merchandising, and oversee creative execution across assigned categories.

Develops and manages integrated digital media campaigns across Display, Social, SEM, and Affiliate channels. Responsibilities include media planning, audience segmentation, creative coordination, campaign trafficking, budget management, tagging, tracking, real-time optimization, performance reporting, and data-driven recommendations. The role collaborates with Marketing and E-Commerce teams, supports omnichannel growth, and helps advance internal digital media expertise.

Develops and executes paid media plans and multichannel campaigns across display, social, SEM, and affiliate platforms. Manages campaign setup, trafficking, budgets, pacing, optimization, tracking, and reporting. Partners with marketing and e-commerce teams on audience segmentation, creative coordination, attribution, personalization, and performance analysis while monitoring ad technology and industry trends.