Teams at Reflex Media Inc.

Own Seeking’s influencer marketing program from creator sourcing and negotiation through campaign execution, reporting, optimization, and relationship management. Manage influencer budgets, contracts, agencies, deliverables, timelines, events, and performance metrics. Develop creator-led campaigns, collaborate with Brand, Creative, Social, PR, and Growth teams, and identify opportunities to improve ROI. The role requires strong knowledge of creator culture, digital marketing, conversion measurement, social platforms, and partnership operations.

Leads a seven-person AI, data engineering, analytics, and data science team while remaining hands-on with code, models, and production systems. Owns AI automation for content moderation and customer support, including evaluation, monitoring, continuous learning, model deployment, and measurable business outcomes. Establishes policies, reliability processes, executive reporting, cross-functional partnerships, OKRs, and talent development. Requires extensive production ML leadership, strong Python and SQL, cloud architecture experience, and prior AI automation at scale.

Leads brand marketing strategy, integrated campaigns, PR, creative, social, influencer marketing, consumer insights, and a seven-figure budget. Manages a 13-person organization, develops marketing processes, oversees agencies and production partners, and connects brand initiatives to commercial outcomes. Partners with executive leadership and growth marketing to drive audience growth, revenue, and performance. This hands-on director sets priorities, evaluates creative and messaging, manages organizational performance, and leads culturally relevant campaigns, reputation management, and crisis communications.