Teams at REA Group

Leads consumer lifecycle marketing strategy and personalization across email, SMS, push, and app channels. Builds segmented, data-driven campaigns, trigger programs, and transactional messaging; defines OKRs, monitors performance, and optimizes conversion and retention. Manages a team of three campaign specialists, partners with product and marketing operations teams, oversees roadmaps and dependencies, and communicates business impact. Requires strong consumer insights, experimentation, visualization, project management, and lifecycle marketing expertise.

Leads enterprise-wide strategy workstreams, developing financial models, market sizing, competitor analysis, scenario assessments, and strategic recommendations. Creates executive-ready materials, supports corporate and business-unit strategy, maintains dashboards and governance, contributes to Board and investor briefings, and influences senior stakeholders across the organization.

Design customer-focused digital products for REA’s advertising and value platforms. Responsibilities include user research, sketching, prototyping, UI, motion and interaction design, accessibility validation, workshop facilitation, stakeholder collaboration, and iterative delivery with Product and Engineering teams. The role also involves applying systems thinking, maintaining alignment with REA’s design system, and creating usable, desirable, and commercially feasible solutions in an agile environment.