Teams at Rare Candy

Own creative strategy for organic social, paid acquisition, UGC, creators, and launches. Develop briefs, hooks, scripts, and copy; direct internal teams and external partners; establish repeatable production and testing processes; and use performance data to scale winning concepts. The role also shapes Rare Candy’s brand voice, messaging, launch plans, and creative reporting while partnering closely with Growth leadership and the CEO.

Own the programmatic SEO roadmap, scaling automated, AI-assisted pages across trading card game data while maintaining accuracy, quality, and brand voice. Analyze search performance, keyword opportunities, internal linking, indexing, and revenue attribution. Partner with engineering on technical SEO and lifecycle marketing teams on email, push, segmentation, activation, and retention experiments. Establish production workflows, QA processes, reporting, and weekly performance reviews, with a path to owning activation or retention.

Build and improve Go backend services, GraphQL APIs, relational data models, background jobs, and third-party integrations. Write SQL, automated tests, and production fixes while improving reliability and performance through logs and metrics. Collaborate with product, design, mobile, and frontend engineers to ship collector-facing features. The role requires ownership, clear communication, fast learning, and comfort working in a small, rapidly changing startup environment.