Teams at Rare Candy

Lead the end-to-end product management function for a rapidly growing TCG marketplace. Own customer research, data analysis, product strategy, roadmap prioritization, specifications, engineering handoff, launches, and iteration. Partner closely with the CEO, CTO, engineering, and design teams while establishing lightweight product processes. Success is measured by shipping high-impact work that increases weekly active users and new-user activation, with a path toward Head of Product.

Own creative strategy for organic social, paid acquisition, UGC, creators, and launches. Develop briefs, hooks, scripts, and copy; direct internal teams and external partners; establish repeatable production and testing processes; and use performance data to scale winning concepts. The role also shapes Rare Candy’s brand voice, messaging, launch plans, and creative reporting while partnering closely with Growth leadership and the CEO.

Own the programmatic SEO roadmap, scaling automated, AI-assisted pages across trading card game data while maintaining accuracy, quality, and brand voice. Analyze search performance, keyword opportunities, internal linking, indexing, and revenue attribution. Partner with engineering on technical SEO and lifecycle marketing teams on email, push, segmentation, activation, and retention experiments. Establish production workflows, QA processes, reporting, and weekly performance reviews, with a path to owning activation or retention.