Teams at Rakuten Kobo

Lead day-to-day vendor/ODM communication, procurement, order fulfillment, and reverse logistics. Analyze demand, inventory, and NRE costs, build Excel-based supply models, track POs, validate invoices/returns, drive process improvements, and support vendor onboarding and performance management to optimize global supply chain operations.

Lead marketing measurement and performance optimization across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing. Build attribution and KPI frameworks, run media mix and incrementality testing, analyze funnel and cohort performance, support budget allocation and forecasting, deliver executive dashboards and insights, and partner cross-functionally to ensure tagging integrity, data governance, and consistent measurement.

Lead end-to-end delivery of integrated marketing projects, managing planning, timelines, resources, scope, and cross-functional communications. Drive process improvements, maintain SOPs, produce status reports, escalate risks, and support prioritization to ensure high-quality, on-time campaign execution across digital, video, packaging, retail, and other marketing productions.