Pure Fishing, Inc.

Pure Fishing is a global sporting-goods manufacturer and brand owner specializing in recreational fishing equipment. It provides fishing tackle, lures, rods, reels, combos, and storage through a portfolio of established brands including Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. The company serves anglers worldwide and focuses on innovation, enjoyment, and conservation.