Teams at Product Marketing Alliance

Generates and qualifies sponsorship sales leads through high-volume email, phone, and LinkedIn outreach. Researches target accounts, engages decision-makers, conducts discovery calls, books qualified meetings, maintains accurate HubSpot records, collaborates with sales and marketing, and meets outreach and conversion KPIs across SaaS, martech, and B2B events.

Own the executive audience pipeline for invitation-only events by identifying target leaders, conducting personalized multichannel outreach, qualifying prospects, converting and confirming attendance, reducing no-shows, and nurturing post-event relationships. Maintain CRM data, share market insights, and coordinate audience handoffs with Commercial, Partnerships, Marketing, Events, and Content teams.