Teams at Pro Tapes & Specialties, Inc.

Leads business unit sales strategy and channel development to achieve budgets. Reviews customer market plans and sales targets, conducts market research and business planning, and oversees sampling, pricing negotiations, sales order management, and market needs analysis. Requires substantial advertising-industry experience, leadership experience, strong brand-building capabilities, and effective English communication and presentation skills. Travel to customers and industry trade shows is required.

Leads customer-centered strategic marketing across multiple business pillars, translating global strategy into regional growth plans. Owns market insights, customer segmentation, brand governance, pricing, product commercialization, launch readiness, and go-to-market execution. Partners with Sales, Product Management, Finance, Operations, and regional leaders in a matrixed organization. Develops the strategic marketing team and drives measurable customer value, profitable growth, retention, acquisition, and expansion.