Teams at Pro Athlete, Inc.

Own the strategic direction, positioning, voice, and consistency of the company’s private-label and retail brands. Develop brand guidelines, customer personas, narratives, and creative strategy while partnering with leadership, marketing, product development, creative teams, and external agencies. Oversee customer-facing content across digital, print, packaging, advertising, social, email, and web channels. Ensure brand integrity, guide creative execution, and align product concepts and storytelling with target customers and business goals.