Primer (UK) Benefits Overview

Lead commercial rollout and sales for Global Accounts and Reconciliation within Primer's CFO suite. Own end-to-end sales cycles with senior finance stakeholders, build a repeatable back-book and front-book motion, create the Global Accounts sales playbook and collateral, partner cross-functionally with Product, PMM, RevOps, CS and Support, track pipeline and outcomes, and protect merchant trust during onboarding and handovers.

Generate high-quality outbound sales opportunities for BDMs within target accounts via cold calls, email, social and video prospecting. Qualify and guide leads through early sales stages, book meetings, conduct market research, and creatively engage ideal customer profiles.

Own and improve Primer's GTM intelligence: maintain dashboards and semantic models, train BI/LLM models (Omni/Claude), surface pipeline/account signals, ensure correct Salesforce modeling, build revenue-driving models and GTM AI workflows, partner with data engineering and RevOps, drive adoption, and promote self-serve data literacy.