Teams at Poo~Pourri

Owns organic social strategy for the ~Pourri brand and founder across multiple platforms. Develops content pillars, channel strategies, posting rhythms, audience growth plans, KPIs, reporting, testing programs, and optimization recommendations. Partners with creative, content, paid media, agencies, creators, and platform representatives to translate insights into actionable direction. Balances brand and founder voices while identifying trends, cultural opportunities, and high-performing content for paid testing.