Poo~Pourri Benefits Overview

Creates and maintains print, packaging, branding, and digital assets across retail, marketing, events, PR, social media, email, websites, and campaigns. Prepares production-ready files, reviews technical specifications, builds mechanicals, supports product imagery and packaging renders, and maintains brand consistency. Collaborates with creative teams and manages organized campaign and launch assets.

Leads the creative vision for the ~Pourri portfolio across packaging, digital, retail, social, print, and product launches. Builds and develops creative teams, establishes scalable processes, manages budgets and external partners, and partners with leadership on brand strategy, campaigns, and incubator brands. Ensures high-quality, on-brand execution that supports business goals while fostering innovation and creative excellence.

Owns organic social strategy for the ~Pourri brand and founder across multiple platforms. Develops content pillars, channel strategies, posting rhythms, audience growth plans, KPIs, reporting, testing programs, and optimization recommendations. Partners with creative, content, paid media, agencies, creators, and platform representatives to translate insights into actionable direction. Balances brand and founder voices while identifying trends, cultural opportunities, and high-performing content for paid testing.