Teams at Poka Inc.

Own the full sales cycle for Poka’s connected worker SaaS platform across North American manufacturing accounts. Responsibilities include outbound prospecting, pipeline management, discovery, demonstrations, proposals, negotiation, closing, forecasting, and Salesforce CRM maintenance. The role partners with sales development, solutions consulting, customer success, and IFS teams while building tailored business cases, contributing market insights, using AI sales tools, supporting lead generation, and representing Poka at industry events.

Own the company’s SEO, Answer Engine Optimization, technical search strategy, and conversion rate optimization programs. Develop search roadmaps, improve AI visibility, manage technical audits and structured data, run A/B tests, analyze user behavior, build performance dashboards, and report results. Collaborate with content, design, development, and demand generation teams to increase qualified organic traffic, AI citations, engagement, and website conversions.

Own and execute Poka’s global content strategy across the buyer journey, including editorial planning, video, blogs, whitepapers, case studies, web copy, and sales enablement. Develop scalable content workflows, collaborate with cross-functional teams and external contributors, leverage AI tools, and measure KPIs such as engagement, SEO performance, conversions, and influenced pipeline. The role supports demand generation, brand positioning, and growth in B2B SaaS and industrial technology markets.