Teams at PMG

Lead programmatic advertising campaigns across video, display, digital OOH, and publisher partnerships. Responsibilities include campaign setup, trafficking, optimization, budgeting, forecasting, vendor negotiations, reporting, testing, and client presentations. The role collaborates with media operations, analytics, creative, and account teams while mentoring junior staff and using PMG’s Alli platform to analyze performance and improve decision-making.

Lead complex marketing and media analytics engagements, developing scalable reporting, dashboards, measurement frameworks, and analytical solutions. Use SQL, Python, or R and advanced methodologies such as media mix modeling, lift testing, incrementality testing, and experimental design to evaluate performance. Translate complex findings into strategic recommendations, influence client KPIs and investment decisions, resolve data-quality challenges, establish best practices, and mentor analytics professionals.

Supports marketing analytics by maintaining dashboards, reports, data workflows, measurement processes, and Alli platform capabilities. Responsibilities include SQL-based data transformation and validation, dbt testing, data-quality monitoring, troubleshooting, backfills, marketing measurement support, media reporting, platform testing, automation, documentation, and cross-functional stakeholder support. The role works with media, client strategy, data science, and engineering teams to deliver reliable insights and improve analytics adoption.