Teams at PGA TOUR

Leads digital and social analytics for PGA TOUR-owned platforms, including KPI measurement, dashboard development, reporting, data governance, validation, and audience insights. Integrates data from digital, social, media, and third-party sources to identify performance trends and opportunities. Delivers actionable analyses and executive reporting, supports automation and data quality initiatives, establishes measurement standards, and partners cross-functionally to improve fan engagement, content strategy, and business decisions.

Ensures the quality and functionality of software applications by analyzing requirements, creating and executing test plans, identifying and tracking defects, reviewing test results, and collaborating with developers and stakeholders to resolve issues. The role also improves QA processes and tools, evaluates testing methodologies, and supports efficient software delivery.

Manages creative content for PGA Tour players across social and digital channels. Partners with players, agents, and internal teams to identify opportunities, plan tournament-week coverage, shoot and edit video, produce photography and graphics, and distribute assets through player channels. Supports branded and sponsored storytelling, develops content plans, monitors platform trends, and coordinates stakeholders to strengthen player brands and fan engagement.