PGA TOUR Superstore Benefits Overview

Leads the digital and ecommerce business across web, mobile, app, omnichannel experiences, customer data, merchandising, marketing, technology, and fulfillment. Owns the digital P&L, ecommerce roadmap, platform architecture, performance optimization, personalization, analytics, vendor partnerships, and transformation initiatives. Builds and leads a cross-functional digital organization while partnering with Technology, Merchandising, Finance, Stores, Supply Chain, Legal, and Customer Service to deliver profitable growth and connected customer journeys.

Own CRM, email, SMS, and personalization programs to grow subscribers, acquire and retain customers, increase lifetime value, and recover lapsed revenue. Lead segmentation, lifecycle campaigns, testing, analytics, data quality, compliance, and cross-functional coordination with analytics, data science, business technology, and MarTech teams. The role may supervise CRM staff and requires onsite work in Roswell, Georgia, with up to 10% travel.

Manage online merchandising and site content across homepage, category pages, landing pages, navigation, and search. Analyze ecommerce metrics, customer data, competitive trends, and KPIs to recommend improvements that increase conversion and sales. Coordinate product assortments, inventory, content accuracy, SEO, A/B testing, UX experimentation, and seasonal storytelling with merchandising and creative teams.