Teams at Peter Millar

Leads integrated lifestyle marketing strategy and go-to-market planning for Peter Millar’s non-golf business. Develops cross-channel campaigns, seasonal narratives, product positioning, creative briefs, partnerships, and brand experiences across digital, social, PR, media, e-commerce, experiential, and wholesale channels. Translates cultural and consumer insights into marketing opportunities, manages budgets and timelines, and measures awareness, engagement, consideration, and business impact through cross-functional collaboration.

Drive revenue growth for luxury apparel national accounts across major department stores in the Dallas-Fort Worth area. Responsibilities include securing orders and reorders, meeting sales goals, negotiating with store leadership, managing inventory and replenishment, merchandising sales floors, training associates, building relationships, conducting at least five store visits weekly, and reporting field performance.

Leads G/FORE’s global marketing strategy across brand, creative, PR, partnerships, events, digital, e-commerce, and retail marketing. Drives brand awareness, consumer engagement, revenue growth, and consistent positioning across channels. Oversees budgets, analytics, influencer and media relationships, experiential activations, and cross-functional alignment while building and mentoring a high-performing marketing team.