Teams at Peter Millar

Leads G/FORE’s global marketing strategy across brand, creative, PR, partnerships, events, digital, e-commerce, and retail marketing. Drives brand awareness, consumer engagement, revenue growth, and consistent positioning across channels. Oversees budgets, analytics, influencer and media relationships, experiential activations, and cross-functional alignment while building and mentoring a high-performing marketing team.

Leads Peter Millar’s lifestyle brand activation strategy across social media, experiential marketing, cultural touchpoints, and consumer experiences. Owns the lifestyle social strategy and activation calendar, develops integrated campaigns, shapes premium brand storytelling, identifies cultural and platform trends, and partners with creative, influencer, PR, retail, digital, and brand teams. The role also manages activations, agencies, production partners, performance analysis, and cross-functional collaboration.

Creates premium, social-first photo and video content for campaigns, events, activations, partnerships, tournaments, retail moments, and consumer experiences. Captures, edits, and delivers content optimized for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms. Collaborates with Brand Activation, Creative, Social, Marketing, and external creators while managing production workflows and maintaining elevated brand standards. Travel is required as needed for content capture.