Penta Group Benefits Overview

Conduct media, social, and policy research to identify reputational issues, risks, and narratives. Prepare alerts, briefings, reports, presentations, and recommendations for clients. Support monitoring, benchmarking, communications measurement, data organization, quality control, and analysis using Excel and research tools. Collaborate with account teams, participate in client meetings, manage deadlines, incorporate feedback, and help improve research quality.

Build, launch, monitor, optimize, QA, and report on paid media campaigns across digital advertising platforms. Manage pacing, budgets, audiences, bids, placements, creative trafficking, tracking, and campaign documentation. Analyze performance data, identify issues and opportunities, write actionable insights, support client reporting, coordinate with media partners, and stay current on advertising technologies and best practices.

Supports real-time media monitoring, stakeholder insight analysis, data preparation, alerts, briefings, and client reports. Responsibilities include tracking news across platforms, creating Excel pivot tables, updating charts and graphics, interpreting reputation-risk scoring, conducting research, and translating data into clear narratives. The intern collaborates with analysts to identify trends and emerging risks while developing analytical, writing, and business intelligence skills.