Teams at Pei Wei Asian Kitchen

Lead paid digital marketing strategy and campaign execution across multiple restaurant brands and advertising channels. Manage budgets, optimize campaigns against ROAS, CPA, conversions, traffic, and sales KPIs, and analyze performance data. Prepare weekly reports and leadership presentations, identify growth opportunities, lead audience and creative testing, collaborate with creative teams and agencies, and stay current on digital advertising platforms, AI tools, privacy changes, and industry best practices.