Teams at Pearmill

Own performance creative strategy for major B2B and consumer accounts, including audience research, messaging, hooks, creative briefs, production rounds, client presentations, and new business pitches. Analyze performance beyond clicks to drive iteration and scaling. Create ads with Claude and develop Claude skills and agents that automate research, briefing, QA, and reporting. Provide strategic perspective on creative and AI while ensuring advertising compliance.

Own lifecycle marketing for e-commerce clients across email and SMS. Plan calendars, develop campaigns, write copy, build segments, manage automated flows, conduct QA, schedule sends, and analyze performance. Lead A/B testing, optimize customer journeys, maintain list health and consent practices, coordinate localized campaigns, and communicate recommendations and results directly to clients.

Manage client relationships and lead paid-search and paid-social account strategy. Oversee performance, budgets, experimentation, troubleshooting, stakeholder communication, and cross-functional execution. Identify growth opportunities, improve account processes, support client meetings, and contribute to new business pitches and service expansion.