Paytm Benefits Overview

Lead advertising sales for Paytm Ads across FMCG, consumer internet, and gaming clients. Own ad revenue metrics, develop client relationships, present solutions to senior stakeholders, build media brief pipelines, create customized pitches, and coordinate campaign delivery and optimization. The role also drives cross-functional advertising initiatives and provides product feedback to improve campaign performance and customer experience.

Own end-to-end growth campaigns for Paytm Postpaid across in-app, push, SMS, and email channels. Drive awareness, activation, usage, retention, and monetization through segmentation, experimentation, A/B testing, funnel analysis, and CRM/CLM execution. Partner with product and business teams to improve user journeys and reduce application friction. Use SQL and analytics tools to monitor campaign performance, identify growth opportunities, and translate insights into measurable actions.

Own consumer app growth and monetization, driving ARPU, engagement, conversion, category adoption, and ROI. Develop traffic allocation and cross-sell strategies, partner with Product and Data Science on next-best-action models, run experimentation, establish growth operations processes, build performance dashboards, and lead business reviews. Manage referral initiatives and influence cross-functional stakeholders across Product, Finance, Data Science, Marketing, and Operations.