Teams at Patagonia

Advises distribution center leaders on workforce planning, employee relations, labor obligations, talent programs, leadership development, and organizational effectiveness. Supports a high-volume, multi-shift hourly workforce through staffing, onboarding, retention, performance management, safety, accommodations, and change initiatives. Uses workforce analytics to improve engagement, attendance, retention, and operational outcomes while advancing inclusive and equitable practices.

Owns CRM and retention marketing programs for emerging businesses and channels, including Worn Wear and Direct Mail. Builds, deploys, tests, and optimizes email, SMS, and direct mail campaigns, lifecycle journeys, and transactional communications. Translates business objectives into omnichannel strategies, manages segmentation and campaign production, monitors performance, delivers insights, and documents scalable best practices while collaborating across marketing, creative, analytics, technology, and business teams.

Own the end-to-end Worn Wear eCommerce catalog, including product data, pricing, images, descriptions, workflows, quality standards, seasonal publishing, and integration with Patagonia’s digital commerce systems. Partner with merchandising, SEO, production, technology, and external teams to support launches, resolve risks, improve catalog efficiency, document processes, and provide coverage for the mainline catalog. The role requires hands-on catalog management, cross-functional coordination, and expertise with Salsify and Salesforce Commerce Cloud.