Teams at Patagonia

Lead homepage and storytelling product strategy for Patagonia.com and Patagonia Action Works. Prioritize and launch ecommerce and post-purchase improvements, partner cross-functionally, define measurement frameworks, use quantitative and qualitative data to optimize conversion, payment adoption, AOV, and retention, and translate business needs into clear product requirements and roadmaps as an individual contributor.

Lead photography production and photo editing for Mountain Sports (focus on traditional and alpine climbing). Manage photographer roster, create photo briefs, track budgets, deliver campaign assets, oversee color correction and DAM uploads, and collaborate with Creative Studio, Marketing, Product, and athlete communities to ensure authentic visual storytelling.

Support the Trail Run product line by managing product lifecycle tasks, delivering briefs and line plans, enabling cross-functional execution, analyzing market and competitor insights, assisting sales and global reviews, and helping achieve revenue, margin, and sustainability goals.