Teams at Panera Bread

Leads creative operations for Panera Studio, overseeing workflow systems, campaign intake, prioritization, capacity planning, timelines, budgets, vendors, digital asset management, and cross-functional coordination. The role manages creative campaign delivery, facilitates reviews and status meetings, improves processes, and allocates internal, freelance, and agency resources to ensure timely, accurate execution.

Leads Panera’s loyalty and subscription strategy, including customer acquisition, retention, engagement, and lifetime value growth. Owns the loyalty P&L, forecasting, reporting, testing, analytics, program roadmaps, and national campaign rollouts. Partners with marketing, technology, analytics, and executive stakeholders to improve customer frequency and subscription performance while managing cross-functional projects and developing team talent.

Leads omnichannel customer communications across email, SMS, and mobile push. Develops digital communication strategies, manages campaign calendars and end-to-end execution, coordinates business and creative teams, oversees approvals, analyzes performance, and recommends optimization. Partners with marketing and business stakeholders to improve acquisition, engagement, loyalty, retention, and sales. Requires strong project management, communication, digital marketing, campaign technology, and creative development skills.