Teams at Ovative Group

Leads Ovative’s affiliate and performance creator team, strategy, client relationships, operations, and thought leadership. Advises senior clients, develops scalable affiliate and creator commerce capabilities, manages partnerships with networks and technology providers, oversees program execution and measurement, and partners with media, influencer, analytics, and technical teams to drive measurable business growth.

Plans, buys, and stewards national linear television campaigns across broadcast, cable, and syndication. Builds media plans, manages orders, make-goods, preemptions, invoices, creative traffic, budgets, and delivery reporting. Analyzes pricing and performance data using SQAD and other market sources to recommend optimizations. Participates in client calls, presents reporting, manages network and vendor relationships, and helps train analysts.

Manages enterprise paid social programs, including strategy, campaign execution, optimization, testing, reporting, creative trafficking, partner management, and privacy compliance. Leads client relationships, develops omnichannel media strategies, and drives performance toward enterprise-level outcomes. Recruits, mentors, and manages team members while building scalable workflows, QA processes, documentation, and operating rhythms. The role also provides paid social thought leadership and supports cross-functional marketing initiatives.