Teams at Outside

Coordinates creative, video, creator marketing, and integrated campaigns from kickoff through delivery. Manages timelines, milestones, approvals, budgets, production logistics, vendors, contracts, assets, and client feedback. Maintains campaign trackers and documentation, identifies risks, supports creators and producers, and improves operational workflows across Brandworks. The role serves as the central coordination point for cross-functional creative production and independently manages multiple concurrent campaigns.

Manage paid social campaigns across Meta, TikTok, YouTube, and other platforms for advertiser, member acquisition, newsletter, and content promotion initiatives. Coordinate assets and deliverables, perform campaign quality assurance, monitor pacing and performance, optimize campaigns, build ROI models, and produce actionable reporting. Support sponsored and organic social content scheduling while collaborating with sales, creative, editorial, account management, and operations teams.

Own and execute paid user acquisition across a portfolio of consumer apps. Strengthen attribution and measurement (AppsFlyer, SKAN, Amplitude), run channel-level paid campaigns, perform incrementality and geo experiments, integrate subscription cohort economics into bidding, build forecasts and executive reporting, and scale highest-performing channels while partnering with ASO, Brand, Product, Finance, and BI.