Teams at Open Farm Pet

Own the end-to-end CRM and lifecycle marketing strategy across email, SMS, subscriptions, retention, replenishment, win-back, loyalty, and prospect nurture. Drive retention, repeat purchase, subscriber growth, and LTV through segmentation, personalization, testing, and performance reporting. Partner with growth, site, creative, and product teams while managing campaign execution, quality assurance, deployment, and potentially a coordinator or specialist.

Lead the launch of multiple product innovations, managing timelines, milestones, cross-functional collaboration, market research, competitive analysis, forecasting, pricing, and launch materials. Analyze consumer and industry data to develop business recommendations, improve innovation workflows through automation and AI, and support successful product commercialization across retailer and customer channels.

Supports strategic planning, budgeting, forecasting, financial modeling, KPI reporting, and variance analysis. Partners with Sales, eCommerce, Marketing, Operations, and Accounting to translate financial results into actionable insights. Contributes to month-end and quarter-end close, evaluates business initiatives, improves reporting processes, automates recurring analysis, and supports management presentations and decision-making.