Teams at OnBoard

Owns end-to-end email and digital marketing campaign execution in Adobe Marketo Engage, including intake, audience segmentation, technical builds, testing, deployment, Salesforce synchronization, and troubleshooting. Maintains campaign calendars, governance documentation, templates, workflows, integrations, and data-quality processes. Collaborates with Demand Generation, Revenue Operations, Salesforce administrators, and GTM Engineering to ensure accurate, timely, compliant campaign launches and continuous operational improvement.

Leads Marketing Operations systems, processes, campaign and email execution, events, budgets, marketing technology, data governance, lead routing, workflow standardization, reporting, and AI-enabled efficiency improvements. Manages cross-functional coordination, operational performance, vendor relationships, and team development while ensuring reliable campaign delivery and continuous process improvement.

Own brand strategy, narrative, creative expression, and content strategy for OnBoard and eScribe. Expand brand awareness and credibility in new B2B markets, build peer-to-peer advocacy, grow executive thought leadership, and improve visibility in media and AI-generated search answers. Establish KPIs, manage brand intake and budget, report business outcomes, and coach the brand team.