Omni Search Labs

Omni Search Labs is a specialized digital marketing studio helping growth-minded, owner-led businesses dominate today’s search and AI-driven discovery landscape. Founded by 30-year search pioneer Chris Sheehy, the firm bridges the critical gap between traditional Search Engine Optimization (SEO) and emerging AI Optimization (AIO)—a proprietary framework known as Search Everywhere Optimization (SEvO). Our operational pedigree is both documented and unmatched in the regional market. Prior to launching Omni Search Labs, Chris Sheehy built Sidewalk Branding Co. into one of New England’s most recognized SEO and digital marketing agencies. The firm’s enterprise value and strategic infrastructure were so well-developed that it was acquired in a landmark transaction, with Chris retained to lead and scale the digital services division post-acquisition. Following the successful completion of his three-year transition, he founded Omni Search Labs to bring that same enterprise-grade strategy directly to small and mid-sized businesses. Grounded in real-world experience, our studio is deeply embedded in the small business ecosystem. We are trusted by leading institutions, serving as an active Subject Matter Expert (SME) for SCORE Rhode Island and collaborating with the Rhode Island Small Business Development Center (RISBDC). Chris’s search strategies have been both taught and validated in higher education, including work with the Rhode Island School of Design (RISD), advisory roles at New England Tech, and consulting engagements with University of Rhode Island graduate programs. Published and cited across respected industry and academic platforms—including Search Engine Journal, MarketingProfs, and NIST.gov—our approach rejects vanity metrics in favor of measurable business outcomes. We connect visibility across Google, Bing, ChatGPT, and emerging AI platforms like Perplexity directly to what matters most: meeting your company objectives & goals and driving meaning outcomes for your business - like increased market share, leads, and revenue growth.