Omaze Benefits Overview

Lead the development and launch of a new consumer proposition, including customer insight, positioning, go-to-market strategy, integrated campaigns, acquisition and retention, creative direction, experimentation, and performance measurement. Partner cross-functionally with Creative, Product, Analytics, CRM, PR, and Performance Marketing teams. Establish repeatable campaign processes and use brand and commercial data to drive sustainable growth.

Own design, implementation, testing, and release of features in a TypeScript React Native + Expo codebase. Collaborate with product and UX on interaction and technical design, maintain high quality through testing and code review, manage EAS build and deployment workflows, and diagnose mobile performance across JS and native layers.

Lead strategy, investment and optimisation of Google advertising (Search, YouTube, Performance Max, Demand Gen, Display). Build full-funnel acquisition plans, manage significant media budgets, run experimentation and measurement (GA4, attribution, MMM), partner with creative and analytics, manage agencies, and present performance insights to senior leadership to scale sustainable customer growth.