Teams at Oliver's Travels

Lead user research and journey mapping for guests, property owners, and internal teams. Identify friction across digital interfaces, communications, workflows, and handovers, then turn insights into user flows, wireframes, prototypes, and polished accessible UI. Facilitate workshops, establish reusable design patterns, support implementation, and measure outcomes. As the sole designer, build practical research and design processes while balancing user needs, business priorities, and delivery constraints.

Own Oliver’s Travels’ SEO and GEO strategy to increase organic visibility, qualified traffic, bookings, and revenue. Manage technical, on-page, content, international, and authority-building SEO; monitor AI search visibility; conduct audits and analysis; coordinate with Content, Tech, Digital, PR, and agencies; establish reporting, KPIs, forecasts, and experimentation programs; and translate search and AI developments into commercial actions.

Own and execute paid media strategy across multiple channels and international markets, managing budgets, campaigns, agencies, forecasting, testing, attribution, and performance reporting. Optimise paid acquisition toward profitable bookings, qualified enquiries, revenue, ROAS, and customer acquisition costs. Collaborate with Sales, Marketing, agencies, and platform partners, while managing and developing one direct report.