Ogilvy Health Benefits Overview

Analyze and integrate web, media, survey, research, and healthcare claims data to identify performance trends and optimization opportunities. Build dashboards, reporting frameworks, and executive presentations while translating complex datasets into actionable strategic insights. Collaborate with media, strategy, and client teams, ensure data integrity, and provide thought leadership on measurement, KPIs, and performance frameworks. The role also requires responsible use of generative AI and strong communication with senior stakeholders.

Leads omnichannel engagement strategy for two healthcare clients across CRM, websites, social, and display. Develops connected engagement ecosystems, activation briefs, journey maps, channel roles, playbooks, and content and communications strategies. Partners with brand, medical, creative, account, research, insights, and analytics teams to translate audience behavior into measurable action. Facilitates strategic workshops and manages one junior strategist while mentoring broader team members.

Leads major healthcare advertising client relationships, owning strategic direction, financial performance, team development, integrated delivery, and business growth. Oversees account leaders and cross-functional teams spanning strategy, creative, medical, analytics, and project management. Advises clients on market and competitive shifts, drives forecasting and resource allocation, develops succession-ready talent, and leads organic business development. Requires extensive pharmaceutical, healthcare, or life sciences advertising experience and strong commercial and leadership capabilities.