Senior Analyst, Marketing Analytics

Posted 2 Days Ago
New York, NY, USA
In-Office
60K-140K Annually
Senior level
AdTech • Healthtech
The Role
Analyze and integrate web, media, survey, research, and healthcare claims data to identify performance trends and optimization opportunities. Build dashboards, reporting frameworks, and executive presentations while translating complex datasets into actionable strategic insights. Collaborate with media, strategy, and client teams, ensure data integrity, and provide thought leadership on measurement, KPIs, and performance frameworks. The role also requires responsible use of generative AI and strong communication with senior stakeholders.
Summary Generated by Built In

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare's most influential movements. We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work. We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

OGILVY HEALTH: WE INSPIRE PEOPLE AND BRANDS TO IMPACT THE WORLD

Guided by this vision, Ogilvy Health, part of WPP, combines borderless creativity, scientific precision, cultural fluency, and AI-enabled capabilities to build healthcare's most influential movements. We believe the future belongs to those who can seamlessly blend human ingenuity with emerging technologies, using AI not simply as a tool, but as a catalyst for deeper insights, faster problem solving, and more impactful work. We drive measurable impact and category-defining growth for brands ready to shape what's next. Our approach is powered by fearless creativity that dares to be different, sparks emotional connections, and inspires action, ensuring cultural resonance. Scientific precision translates complex data into stories that resonate, while our impact-obsessed mindset focuses on delivering real-world outcomes.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About the Role

We are seeking a Senior Analyst to join our Performance Strategy team within a leading health agency supporting pharmaceutical clients. This role sits at the intersection of data, strategy, and storytelling - transforming complex, multi-source datasets into actionable performance insights that drive measurable business impact.

The ideal candidate is technically fluent, strategically minded, and confident translating data into compelling narratives. You will connect the dots across ATUs, integrating web analytics, media performance, research tools, and healthcare claims data to inform optimization and long-term growth strategies.

What You’ll Do

  • Lead data extraction, cleansing, and preparation across web analytics, media platforms, survey/research tools, and healthcare claims datasets
  • Analyze performance trends across ATUs to identify drivers, risks, and optimization opportunities
  • Integrate digital engagement metrics with claims and research data to measure real-world impact
  • Develop cohesive, insight-driven stories that influence client and internal strategic decision-making
  • Build dashboards, executive-ready presentations, and performance reporting frameworks
  • Collaborate closely with media, strategy, and client teams to ensure analytics align with business objectives
  • Provide thought leadership on measurement approaches, KPIs, and performance frameworks
  • Ensure data integrity, consistency, and methodological rigor across reporting streams

What You’ll Need

  • 2-3 years of experience in analytics, performance strategy, or a related role (healthcare/pharma or agency experience preferred)
  • Strong experience pulling, manipulating, and preparing large datasets for analysis
  • Technical fluency in:
    • Web analytics platforms (Google Analytics, Adobe Analytics)
    • Media performance data (paid search, paid social, programmatic, display)
    • Survey and research tools (Mintel, Kantar, MARS)
    • Healthcare claims data (IQVIA, Symphony Health)
  • Proficiency in Excel and SQL; experience with data visualization tools such as Looker, Tableau or Power BI
  • Strong analytical and strategic thinking skills with the ability to synthesize across multiple data streams
  • Proven ability to translate complex data into clear, compelling insights
  • Excellent written and verbal communication skills
  • Intellectual curiosity to stay current on industry trends
  • AI Fluency: Demonstrated curiosity and proficiency in using generative AI and applicable emerging technologies. Ability to adapt to new tools and integrate AI responsibly into day-to-day work is expected.

What Sets You Apart

  • Ability to connect performance metrics to broader business and patient impact
  • Comfort working across ATUs and synthesizing insights at both granular and enterprise levels
  • Strategic mindset — not just reporting on data, but explaining why it matters and what to do next
  • Confident presenter who can communicate effectively with senior stakeholders

How We’ll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

#LI-SP1


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range
$60,000—$140,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.


Skills Required

  • 2-3 years of experience in analytics, performance strategy, or a related role
  • Experience pulling, manipulating, and preparing large datasets for analysis
  • Experience with web analytics platforms such as Google Analytics or Adobe Analytics
  • Experience with media performance data, including paid search, paid social, programmatic, and display
  • Experience with survey and research tools such as Mintel, Kantar, or MARS
  • Experience with healthcare claims data such as IQVIA or Symphony Health
  • Proficiency in Excel and SQL
  • Experience with data visualization tools such as Looker, Tableau, or Power BI
  • Strong analytical and strategic thinking skills
  • Ability to synthesize insights across multiple data streams
  • Ability to translate complex data into clear, compelling insights
  • Excellent written and verbal communication skills
  • Curiosity about industry trends
  • Curiosity and proficiency in using generative AI and emerging technologies
  • Healthcare, pharmaceutical, or agency experience
  • Ability to connect performance metrics to broader business and patient impact
  • Ability to synthesize insights across ATUs and enterprise levels
  • Confidence presenting to senior stakeholders
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The Company
HQ: New York, New York
662 Employees

What We Do

Ogilvy Health is a creative network focused on driving superior outcomes in the ever-changing healthcare environment, providing bespoke solutions for “whole brand building” in an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Our legacy of creativity, our global network and our deep expertise allow us to apply diverse thinking to create solutions to client challenges. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum—through Consulting, Medical Education, HCP Promotion, Patient/Consumer Engagement and Market Access—while also drawing on the full range of Ogilvy’s talent and capabilities to integrate PR and Influence, Customer Engagement and Commerce, and Digital Transformation.

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