Teams at Obagi

Leads e-commerce growth across TikTok, Shopee, Lazada, and D2C channels, owning activation strategy, GMV, ROI, budgets, livestreaming, affiliate programs, KOL/KOC partnerships, and team development. Translates brand campaigns into platform-specific activations, manages agencies and strategic partners, optimizes content and promotions, and uses performance insights to scale sustainable growth.