Teams at Nutrafol

Direct production for Nutrafol’s photo, video, and content shoots across brand, marketing, social, e-commerce, and retail. Own budgets, schedules, bidding, vendors, contracts, production workflows, usage rights, compliance, post-production, and asset delivery. Build the production operating model from the ground up, manage external partners, improve efficiency through scalable content systems and tools, and collaborate with creative, marketing, legal, regulatory, procurement, and executive stakeholders.

Lead brand strategy, consumer insight, product innovation positioning, and go-to-market launches across DTC, Amazon, and professional channels. Partner with Product Development, R&D, Legal, Supply Chain, Growth, Creative, and Finance to shape products, claims, pricing, campaigns, and launch readiness. Own the brand narrative, research agenda, marketing plan, budget, cross-functional alignment, and post-launch performance for new Nutrafol innovations.

Lead organic social strategy and execution for Nutrafol and Nutrafol Men, developing platform-native content, managing community and creators, partnering cross-functionally on campaigns, optimizing performance through analytics, and managing budgets and production to drive brand awareness and business impact.