Teams at Now Optics

Executive leader responsible for the full people function, with primary ownership of enterprise talent acquisition and workforce planning. Oversees recruiting strategy, clinical hiring partnerships, retention, onboarding, leadership development, succession, compensation and benefits, HR operations, compliance, culture, and communications across a multi-site healthcare retail organization. Partners with the CEO, executive team, clinical leadership, Finance, Legal, and the Board while building scalable people infrastructure for growth.

Own the POS and ecommerce product roadmap, backlog, prioritization, business cases, release readiness, and post-launch success metrics. Align commercial, operations, UX, business analysis, and IT stakeholders; facilitate priority meetings; coordinate sprint delivery and UAT; manage vendor relationships with Unbxd and FittingBox; and prioritize accessibility, performance, and platform improvements.

Owns planning, execution, optimization, and reporting for paid social and search campaigns across Meta and other channels. Manages budgets, bidding, audience segmentation, tracking health, attribution, and creative testing to drive website traffic and in-store appointments. Analyzes performance across Meta, GA4, and backend data, identifies optimization opportunities, and partners with creative, ecommerce, development, and analytics teams to improve campaign efficiency.